North Shore Betty Launch Party
North Shore Betty Sangria Sour Launch Party featuring Betty Birrell & live music by Michela Sheedy!
Join us in celebration of International Women's Day and the launch of our 2023 Pink Boots Brew: North Shore Betty Sangria Sour
We are absolutely stoked to announce this years Pink Boots Brew for International Women's Day - North Shore Betty Sangria Sour! Named after Betty Birrell, a kick-ass mountain biker who picked up the sport nearly 30 years ago and at the age of 73, still rides some serious trails on the North Shore. The party officially starts at 7 PM with a beer tasting, followed by a Fireside Chat with Betty Birrell, and live music by Michela Sheedy! Proceeds from every launch event ticket purchase and North Shore Betty 4 pack sold, will be donated into a Banded Peak x Shred Sisters bursary program. The program will allow women who don't have the means to attend on their own the opportunity to partake and learn about mountain biking.
About Betty Birrell
Betty picked up mountain biking nearly 30 years ago and at 73, she’s still riding serious trails on the North Shore.
Betty is joining us in person to chat about her trajectory as a mountain biker; motherhood; how the sport has (and hasn’t) changed; and some great insights on staying motivated and continuing to do the things we love in the outdoors long after a lot of folks have hung it up.
We will also be viewing her North Shore Betty documentary short that Patagonia released recently.
About Shred Sisters
Shred Sisters are a group of passionate women dedicated to improving your mountain biking skills in a fun and safe environment. They provide high-quality teaching led by the best local coaches. They are committed to your learning! Programs are offered in the following area Bragg Creek, Calgary, Canmore & Kananaskis. They offer mountain bike lessons, guided rides, retreats, winter fat biking events, and courses. Proceeds from every launch event ticket purchase and North Shore Betty 4 pack sold, will be donated into a Banded Peak x Shred Sisters bursary program. The program will allow women who don't have the means to attend on their own the opportunity to partake and learn about mountain biking.
About Michela Sheedy
Unapologetic, raw, soulful, sultry, good ol’ country music. Okotoks born and raised, Michela Sheedy, represents a refreshingly steely edge to the Canadian country music scene. Michela has graced some of the most esteemed stages both nationally and internationally. This includes performances at the legendary Ranchman’s Cookhouse and Dancehall, Cowboy’s Nightclub, Big Valley Jamboree, the Budweiser Stage at Home, Country Thunder in Calgary and in Kissimmee, Florida. She regularly performances at the Calgary Stampede hitting both the Coca-Cola Stage, Nashville North Tent and was recently featured at the 2020 Cavendish Beach Music Festival in PEI. Sheedy was chosen as an RBCxMusic First Up Emerging Artist and was titled Notable Life’s Breakout Canadian Musician of the Year in 2018. She is a winner of 96.5 CKFM’s Country Star Search, grand prize winner of the Global Country Star Search and three-time nominee of Country Music Alberta’s Horizon Female Artist of the Year, Songwriter of the Year and Fans’ Choice. Michela has been a finalist in a plethora of Alberta talent competitions including: Calgary Stampede Talent Search, Country 105’s Rising Star Competition and two-time, top twelve finalist in WILD 95.3’s - Project WILD Country Artist Development Program. She has hit the stage alongside the likes of Keith Urban and opened for such acts as Dallas Smith, Dean Brody, Aaron Goodvin and Lonestar.
Michela Sheedy makes her community a priority. She proudly represents the NHL and the Calgary Flames as a performer of the Canadian and American national anthems. She contributes to efforts in fundraising for Calgary-based charities including Gems for Gems and the Alberta Music Education Fund.
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About Pink Boots Society
Mission: The Pink Boots Society was created to assist, inspire and encourage women and/or non-binary individual fermented and alcoholic beverage industry professionals to advance their careers through education.
We are the movers and shakers in the fermented and alcoholic beverage industry. We make fermented beverages with the highest possible quality. We are the women that own the companies, package the product, design the labels, serve the drinks, write about our industry – and just about everything in between. Most importantly, we teach each other what we know through our own seminar programs, and we help each other advance both front-of-the-house and back-of-the-house careers by raising money for educational scholarships.
upcoming events
North Shore Betty Launch Party
North Shore Betty Sangria Sour Launch Party featuring Betty Birrell & live music by Michela Sheedy!
Join us in celebration of International Women's Day and the launch of our 2023 Pink Boots Brew: North Shore Betty Sangria Sour
We are absolutely stoked to announce this years Pink Boots Brew for International Women's Day - North Shore Betty Sangria Sour! Named after Betty Birrell, a kick-ass mountain biker who picked up the sport nearly 30 years ago and at the age of 73, still rides some serious trails on the North Shore. The party officially starts at 7 PM with a beer tasting, followed by a Fireside Chat with Betty Birrell, and live music by Michela Sheedy! Proceeds from every launch event ticket purchase and North Shore Betty 4 pack sold, will be donated into a Banded Peak x Shred Sisters bursary program. The program will allow women who don't have the means to attend on their own the opportunity to partake and learn about mountain biking.
About Betty Birrell
Betty picked up mountain biking nearly 30 years ago and at 73, she’s still riding serious trails on the North Shore.
Betty is joining us in person to chat about her trajectory as a mountain biker; motherhood; how the sport has (and hasn’t) changed; and some great insights on staying motivated and continuing to do the things we love in the outdoors long after a lot of folks have hung it up.
We will also be viewing her North Shore Betty documentary short that Patagonia released recently.
About Shred Sisters
Shred Sisters are a group of passionate women dedicated to improving your mountain biking skills in a fun and safe environment. They provide high-quality teaching led by the best local coaches. They are committed to your learning! Programs are offered in the following area Bragg Creek, Calgary, Canmore & Kananaskis. They offer mountain bike lessons, guided rides, retreats, winter fat biking events, and courses. Proceeds from every launch event ticket purchase and North Shore Betty 4 pack sold, will be donated into a Banded Peak x Shred Sisters bursary program. The program will allow women who don't have the means to attend on their own the opportunity to partake and learn about mountain biking.
About Michela Sheedy
Unapologetic, raw, soulful, sultry, good ol’ country music. Okotoks born and raised, Michela Sheedy, represents a refreshingly steely edge to the Canadian country music scene. Michela has graced some of the most esteemed stages both nationally and internationally. This includes performances at the legendary Ranchman’s Cookhouse and Dancehall, Cowboy’s Nightclub, Big Valley Jamboree, the Budweiser Stage at Home, Country Thunder in Calgary and in Kissimmee, Florida. She regularly performances at the Calgary Stampede hitting both the Coca-Cola Stage, Nashville North Tent and was recently featured at the 2020 Cavendish Beach Music Festival in PEI. Sheedy was chosen as an RBCxMusic First Up Emerging Artist and was titled Notable Life’s Breakout Canadian Musician of the Year in 2018. She is a winner of 96.5 CKFM’s Country Star Search, grand prize winner of the Global Country Star Search and three-time nominee of Country Music Alberta’s Horizon Female Artist of the Year, Songwriter of the Year and Fans’ Choice. Michela has been a finalist in a plethora of Alberta talent competitions including: Calgary Stampede Talent Search, Country 105’s Rising Star Competition and two-time, top twelve finalist in WILD 95.3’s - Project WILD Country Artist Development Program. She has hit the stage alongside the likes of Keith Urban and opened for such acts as Dallas Smith, Dean Brody, Aaron Goodvin and Lonestar.
Michela Sheedy makes her community a priority. She proudly represents the NHL and the Calgary Flames as a performer of the Canadian and American national anthems. She contributes to efforts in fundraising for Calgary-based charities including Gems for Gems and the Alberta Music Education Fund.
About Pink Boots Society
Mission: The Pink Boots Society was created to assist, inspire and encourage women and/or non-binary individual fermented and alcoholic beverage industry professionals to advance their careers through education.
We are the movers and shakers in the fermented and alcoholic beverage industry. We make fermented beverages with the highest possible quality. We are the women that own the companies, package the product, design the labels, serve the drinks, write about our industry – and just about everything in between. Most importantly, we teach each other what we know through our own seminar programs, and we help each other advance both front-of-the-house and back-of-the-house careers by raising money for educational scholarships.
beer overview
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